Learn and use best SEO strategies
Search engine optimization (SEO) is focusing your website and digital properties so that Google and other search engines can easily find and serve your content to a user. Many companies hire SEO experts or buy expensive software tools to help them form an SEO plan. They may create new quality content (like blog posts) or rewrite old content to meet those recommendations.
SEO is a long-game approach toward getting more views to your website, so it will take some time to see it pay off. However, it’s still one of the better ways to overcome the cost obstacles faced by small businesses, and it can help establish you as a web authority in your industry.
But hiring an expert or paying for a tool isn’t the only way to increase your search visibility. You can find free courses on SEO techniques online through LinkedIn Premium memberships, your local small business organizations, and the aforementioned SEO tools. But if you do need paid help solidifying a plan, take advantage of free tool trials to make sure you find the right fit before you buy.
Create and verify your Google Business profile
This profile is known as a “Google My Business” listing. To set it up, type your business name into the Google business claim page, and follow the verification steps to claim your company. You may have to send in documentation to prove you are the owner or decision-maker for the company. This process can take weeks, so do it as soon as you can.
Once you create or claim your profile, you can respond to user reviews, add promotions and product details, send and receive direct messages, and even answer FAQs created by users.
This is entirely free, and not claiming it could cause you to miss out on future business. Creating your Google business profile should be a top priority for any marketing mission, especially because it costs you nothing.
Marketing Idea #4 – Use The Power Of Social Media
To start with, you should create profiles on Facebook, Twitter and Linkedin. This will not only help you get more customers but you can engage them and get quality feedback from them about your products or services. ProfitBooks’ Twitter & FaceBook page alone amounts for 20% of our total traffic.
When people are stuck and looking to solve their pain point, they turn up to specific forums on the Internet. QnA sites like Quora and Yahoo Answers are popular places where you can find new customers. People also post their questions on Linkedin Groups.
So how can you benefit from it? Create accounts on these sites and start searching for your product or service. For example, I will search for ‘Accounting Software’ as I want to create awareness about ProfitBooks. You will get lot of questions related to your product. People might be asking about the top companies that sell this product or comparisons between different products and so on.
Start answering with the easy question and then move towards complicated questions. Again taking example of ProfitBooks, I searched for ‘Best Accounting Software‘ on Quora and got hundreds of questions around this topic. Then, I simply started answering and recommending ProfitBooks to users. We get a good amount of traffic every month via Quora.
You can do the same on Yahoo Answers and Linkedin Groups. All these 3 networks are very influential. Best part is, these sites are indexed by Google. So, your answers will appear in Google search whenever anyone searches for it. Isn’t it great?
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Here, you can get a free business listing profile that you can use for advertising your business. Posting an adhere can help well-known search engines find your business. Along with the free version, they also have a lot of paid plans that you can opt for once you start getting a response and your budget increases.
Overall, it’s a magnificent platform to be found, plus they offer excellent services that can help get more and more customers for your business. You just need to create your profile on Enroll Business and get started.
29) Porch
This is again a website directory that is very reputable and well-established. People trust Porch because they provide verified user-generated reviews of local businesses of the U.S. The motive behind launching this website was to let people know or recommend places to find or get reliable products and services.
If you opt for their Pro plan, you would see how amazing and beneficial the service they offer for promoting your website/company is. Thus, the website is more beneficial for people related to repairs, plumbing, decorations, home cleaning, auto repair, etc., and their target audience is restricted to the U.S. only.
30) Xing
It is a great social media network that is a German alternative to LinkedIn. Xing is a Hamburg-based social network site for professionals and businesses where you can set up your profile to drive more traffic to your business. You can commence with their free plan and move to Pro plans for taking your business to the next level.
31) Gartner Digital Markets
This is one of the best platforms for demonstrating your apps and software e-commerce stores. If you are into app creating or software development, this is one of the best free ways to promote your business. With the help of this channel, you can get more traffic on your website as it is potential lead generation software.
For listing your products on Gartner Digital Markets, you would have to request them for a free basic listing. However, they also have numerous paid plans as well which you can check out if you get a good response.
32) Hotfrog
As per Hotfrog, over 2.7 million people make more than 430,000 inquiries to businesses every month. It would be best if you did not miss promoting your products on this platform because it is an online directory created to amplify your business among Google search results.
They offer their users numerous options such as coupons, promotions, and various other marketing tools to help fetch customers’ attention to your unique listings. It works similar to other platforms that have been discussed and are best suited for promoting products in the U.S.
33) The Business Journals
This platform is available in major cities of the U.S. Their listing helps generate more than 8 million monthly searches, which is a massive pool of target audiences. With a free profile, they offer you four levels of listings, and they are great for starting your business.
But, they also have various other affordable plans and resources that can aid your business to multiply and expand. All you need to do is create a free profile and then see how this platform takes your business to the next level.
34) SaaSGenius
This platform is specifically for SaaS companies as here you can promote SaaS solutions, app, or software for free. This directory specializes in supporting subscription-based software. To promote your product on SaasGenius, you would have to take some time to create your profile so that it does not look incomplete compared to others.
It is an excellent platform for advertising your business as it has a niche appeal which means that people who use this website know what exactly they are searching for. Here users also get the benefit of finding and comparing different SaaS solutions and making a wise decision as per their findings, so do not miss out on promoting your app or software here.
Sources:
https://www.hp.com/us-en/shop/tech-takes/promote-small-business-online-for-free
https://www.profitbooks.net/8-free-ways-to-promote-your-business/
https://moneymint.com/advertise-your-business-for-free/